Liang Chao
1. With Tingliang Huang, Jingqi Wang, "The value of “Bespoke”: Demand Quantity Learning, Preference Learning, and Consumer Behaviors,” accepted by Management Science.
2.“ With Metin Çakanyildirim, Suresh P. Sethi, “The Role of Consumer Behavior on Product Innovation: An Operations Management Perspective”, under major revision with Production and Operations Management.
