Sun Baohong
Awards and Honors:
2016 Finalist, John D.C. Little Best Paper Award, INFORMS
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Book:
1.“Customer-Centric Marketing: A Pragmatic Framework with Ravi R. The MIT Press. March 2016.
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Book:
1.“Is Core-Periphery Network Good for Knowledge Sharing? -- A Structural Model of Endogenous Network Formation on a Crowdsourced Customer Support Forum,” Yingda Lu, Param Singh, Baohong Sun. Forthcoming at Management Information Systems Quarterly.
2.“Empirical Analysis of Purchase and Consumption Decisions of Health Insurance,” Jian Ni, Nitin Mehan, Kannan Srinivasan and Baohong Sun. Forthcoming at Marketing Science.
Zhu Rui
1.“Mehta, Ravi, Rui (Juliet) Zhu, and Darren Dahl, “Money or Social-Recognition? Exploring the Effects of Creativity Contingent External Rewards on Creativity,” conditionally accepted, Journal of Marketing Research.
