Zhu Rui
1. Wang, Chen, Ravi Mehta, Rui (Juliet) Zhu, and Jennifer Argo (2019), “Dim or Bright? The Impact of Ambient Illuminance on Consumer Response to Innovative Solutions,” forthcoming, Journal of the Association for Consumer Research, volume 4, number 3. Published online May 13, 2019.
2. Su, Lei, Yuwei Jiang, and Rui (Juliet) Zhu, “The Shape of Money: The Impact of Financial Resources on Product Shape Preference,” forthcoming, Journal of the Association for Consumer Research, special issue on Transformative Consumer Aesthetics.
